Scottsdale, AZ – The Maasen Law Firm (MLF) has the perfect gift for those who like to imbibe during the holidays: the MLF Keychain Breathalyzer. Alcohol intoxication is legally defined by the blood alcohol concentration (BAC) level and in Arizona, a state with one of the toughest DUI laws in the nation; the legal limit is 0.08 percent. With a simple breath test, the MLF Keychain Breathalyzer immediately indicates a drinker's level of intoxication: a green light signals alcohol level under 0.02 percent; yellow light for over 0.02 percent; and red for over 0.05 percent. According to the American Medical Association, alcohol causes impairment at BAC of 0.05 percent and above.

The unique key ring alcohol breath testers are available on the Maasen Law Firm website (www.maasenlaw.com) for only $10, a small investment when compared to the average cost of a first-time DUI. According to Arizona's DUI task force, first-time offenders can expect to pay about $3,200, including fines, fees and jail costs – not to mention the installation of an ignition interlock system and attorney fees.

"Our message is simple and clear – drink responsibly and know your level of impairment," notes Scott Maasen, Founder of the firm that is AV® rated; the highest possible rating by Lexis Nexis Martindale-Hubbell®. "The MLF Keychain Breathalyzer is a fun way to increase the serious issue of DUI awareness, especially during this season of holiday parties."

The tougher DUI laws seem to be working. According to the National Highway Traffic Safety Administration, approximately 13,000 deaths involved motorists with a blood alcohol content at or above the .08% legal limit for intoxication. That is about a 4% drop from last year's total of nearly 13,500. Arizona drunk driving fatalities have dropped by 63 deaths.

Since September 26, all persons in Arizona convicted of extreme DUI (.150 or more) will have to serve a minimum of 30 consecutive days in jail. The Judge no longer has the power to suspend any of the 30-day sentence.

"If you're over the limit, expect the max," warns Sheriff Joe Arpaio. "Knowing your level with a green, yellow or red light may save your life, or that of a loved one – and it may also keep you from wearing pink in Tent City."